Jon Kallus, the agency

We are here to help founders, project managers, and brand leads make things that make people happy.


The business of happiness.


The agency is based on a simple premise. Goodwill is an incredibly valuable asset. 

We believe ambitious organisations can create uncommon value for themselves and others by playing nice, being real, and making things that make people happy. In other words, generating goodwill, generates goodwill.


Output based on a simple insight.


Brands are a lot like people. You spend more time with the ones you like.

The agency creates unique, confident personalities and communications for products, projects, and brands so that the world can know them, like them, and choose them.


»  Mission & ambition definition

»  Product development

»  Identity formation

»  Brand & product messaging strategy

»  Experience design

»  Online, film, experiential, print, & outdoor advertising


But first, coffee.


A brand’s potential springs from the human beings operating it. So let’s start things with a chat. It’s not new agey. Candor, trust, and laughter lead to honest, likeable things that build awareness, value, and goodwill.


Experience everywhere.


Jon Kallus the person spent over a dozen years at some of the world’s most creative international agencies, developing campaigns, leading teams, and running accounts for some of the world’s best known brands. 


Fresh thoughts.
Or first words.


We work with businesses of every size and across all industries. Whether the brand is still just a brazen idea, or already a global household name, our offering spans every stage. 


»  Idea level businesses & concepts

»  Early stage startups

»  Direct to consumer e-commerce brands

»  Established global brands

Partners all around. 


Jon Kallus is a Founder and Creative Director from New York living in sunny London, with additional strategic, creative, and production partners based in Amsterdam, Copenhagen, Los Angeles, San Francisco, and Sydney. Give us a shout below to say hello and talk shop, wherever in the world you may be.


Speak soon.