The CMO’s secret weapon
My clients call me this because I bring 20 years of experience across world class advertising, marketing strategy and social media. I help CMOs at medium to large enterprises and PE portcos work best deploy their budgets, and sell strategies and concepts up and down their org charts.
Your brand is solid
But your marketing isn’t working as well as you’d like. That usually means your creative briefs aren’t crystal clear. The problem might be your tactics, but I’d bet your story’s trapped in layers of bureaucracy, personal opinion, and stakeholder clutter. Strong brand. Weak impact. It means your story isn’t there. I can help.
I know what to listen for
I bring world class creative taste to B2B businesses ready for a breakthrough. My career, from the CAA mailroom, to creating campaigns and leading creatives at BBH and Wieden+Kennedy, has been about finding the signal in the noise.
Find it. Tell it. Sell it.
CMOs don’t come to me for frameworks, blueprints, or “growth hacks.” They call me because they’re not getting the best from their agency and they know I’m an experienced strategic and creative agent that knows how to find the real story they’re trying to tell. And how to sell it.
The signal sprint
My core assignment is a high leverage, 6 week engagement where you give me the objective and the materials you have.I talk to your SMEs, dive into your market research, internal strategy decks, and more to find the signal, and use that to create and present a world class brief (and help you create the executive narrative that will secure C suite buy in and budget).
About me
Part therapist, part creative director, part marketing strategist. I spent 12 years at the world’s most celebrated agencies, developing campaigns for some of the world’s best known brands, and the last 8 running my own small agency. I work with publicly traded and PE-backed firms, and am booked through Spring 2026.
Let’s talk
© Jon Kallus, 2026. All rights reserved.
© Jon Kallus, 2026. All rights reserved.