Here to help brands make things that make people happy —


The business of happiness


The agency is based on a simple premise. Goodwill is an incredibly valuable asset. 

We believe ambitious organisations can create uncommon value for themselves and others by playing nice, being real, and making things that make people happy. In other words, generating goodwill, generates goodwill.


Output based on a simple insight


Brands are a lot like people. You spend more time with the ones you like.

We are here to create unique, confident personalities and communications for products, projects, and brands so that the world can know them, like them, and choose them.


+   Mission & ambition definition

+   Identity formation

+   Brand & product messaging strategy

+   New product development and launch plans

+   User experience design

+   Social media strategy, creative concepts, and production

+   Online, film, experiential, print, & outdoor advertising


But first, coffee


A brand’s potential springs from the human beings operating it. So let’s start things with a chat.

It’s not new agey. Candor, trust, and laughter lead to honest, likeable things that build awareness, value, and goodwill.


Experience everywhere


Jon Kallus spent over a dozen years at some of the world’s most creative international agencies, developing campaigns, leading teams, and running accounts for some of the world’s best known brands. 


Fresh thoughts.
Or first words


We work with businesses of every size and across all industries. Whether the brand is still just a brazen idea, or already a global household name, our offering covers the entire business lifecycle. 


+   ‘Concept level’ companies

+   Early stage startups

+   Small and medium size businesses

+   Direct to consumer e-commerce brands

+   Multinational corporations and global consumer brands

Partners all around


Jon Kallus is a Founder and Creative Director from New York living in sunny London. The agency works with strategic, creative, and production partners in Amsterdam, Copenhagen, Los Angeles, Madrid, San Francisco, and Sydney.

Give us a shout below to say hello and talk shop, wherever in the world you may be.


Speak soon