The business of happiness.
The agency is based on a simple premise. Goodwill is an incredibly valuable asset.
We believe ambitious organisations can create uncommon value for themselves and others by playing nice, being real, and making things that make people happy. In other words, generating goodwill, generates goodwill.
An offering based on a simple insight.
Brands are a lot like people. You spend more time with the ones you like.
The agency creates unique, confident personalities and communications for products, projects, and brands so that the world can know them, like them, and choose them.
Mission & ambition definition
Brand & product messaging strategy
Online, film, experiential, print, & outdoor creative communications
An approach that starts with a conversation.
Whether you’re an early stage startup, or an established household name, a brand’s potential springs from the human beings operating it. So let’s start things with a chat. It’s not new agey. Candor, trust, and laughter lead to honest, likable things that build awareness, value, and goodwill.
Experience that spans the globe.
Jon Kallus the person spent over a dozen years at some of the world’s most creative agencies, developing campaigns, leading teams, and running accounts for some of the world’s best known brands.
A diverse client base.
Our offering is designed for brands, businesses, projects, and organisations at every stage, across all industries.
Idea level businesses & concepts
Early stage startups
Direct to consumer e-commerce brands
Established global brands
A team that lives everywhere.
Jon Kallus is a Founder and Creative Director from New York living in sunny London, with additional strategic, creative, and production partners based in Amsterdam, Copenhagen, Los Angeles, San Francisco, and Sydney. Give us a shout below to say hello and talk shop, wherever in the world you may be.